This article was originally published on NisonCo, and appears here with permission.
Everyone wants to increase their web traffic for myriad reasons, but you have to ensure you’re aiming at the right targets. That’s why choosing the right SEO keywords is essential for your cannabis brand. It doesn’t seem like it’s that hard, right? Actually, cannabis SEO can be tricky to navigate, which is why working with an exceptional cannabis SEO agency such as NisonCo PR is the best move you can make. In any case, let’s help you with what you came here for today: how to identify the right cannabis SEO keywords for your brand.
Know Your Cannabis Brand
When it comes to coming up with keywords, first you have to know your brand. If you’re going to expect your audience to know your brand, you have to ensure that you understand it yourself. Start by considering what your brand is about, and what your goals are. Are you into classic cannabis products like bongs or are you all about new wave products like Delta-8 THC? Knowing this is a great starting point that can help you and your SEO team identify which targets to hit.
If you’re very familiar with your brand, you’re more likely to know what your audience is looking for in terms of content, which can often dictate your direction of SEO keywords. SEO keywords can’t do much if you can’t keep users engaged with your content. If your users are word-oriented, saturate your keywords in long text format. If, however, your brand is more visual, go beyond written form. Dive into other types of media such as videos and imagery. Cannabis SEO can be implemented in other media, such as Youtube, so don’t be afraid to get into shooting clips about your products and include a short description to boost SEO. Ultimately, SEO strategy needs to be a long-term investment, so think about what your customers will want to come back to every time they visit your site.
Search Intent and Cannabis SEO
Once you’ve established brand awareness, it’s time to think about relevance. Brainstorm a list of questions that people might be searching for relevant to your cannabis business. Think about your product line, if you have one. If not, think about your service offerings. Which are your most popular products or areas of service? Why do your customers come to you? Which products could use a boost in awareness? Establish these key indicators to understand which products your customers are searching for, or which ones you want to draw them towards. This is fundamental to your cannabis SEO strategy according to an idea called “search intent.” Essentially, search intent is the “Why?” Why are people looking for solutions, and how might those solutions cause them to find your products and services? There are five common types of search intent, and each of them is fairly crucial to your overall SEO strategy:
1) Informational Intent
Informational intent stays true to what it says. This type of search intent is when consumers are looking for information about a certain subject.
2) Navigational Intent
Navigational intent occurs when people are looking to navigate to something particular. If they’re searching for your brand, most likely, they’ll punch in your name. With this type of intent, it’s imperative to maintain the top result position for your own searchable name, but this isn’t as relevant when it comes to competitors.
3) & 4) Transactional Intent & Commercial Investigation
Technically two types of search intent, go hand in hand. Transactional intent centers on searching for something to buy, while commercial investigation focuses on customers’ preliminary research about what to buy. As a cannabis product or service, this is something you’ll surely be looking to rank for! Indeed, having high value in SEO doesn’t just boost visibility, it can boost consumers’ trust in your services.
5) Local Queries
Much like informational…