Powered by Polkadot, Fractal is an open-source, zero-margin protocol that aims to devise a data standardization process that ensures, maintains, and exchanges a high quality of user data. The platform is designed to replace ad cookies and give users complete control over their own data. It helps users to collect, verify, and privately exchange data in a fair and transparent way. The protocol also ensures rewards to the publishers.
The Fractal Protocol builds an identity layer within the protocol. Thus, with Fractal Protocol, the users can decide whether they want to share their credentials with verifiers when they visit a website. If the user is willing to share their credentials, then the verifier competes to win the ad buys posted by advertisers.
The platform believes that if the basic interests of all the involved entities are satisfied pertaining to their role in the protocol, then it will be a win-win situation for all. Users will have control over their data, which was missing earlier. They are free to choose the available services and will receive monetary benefits for sharing their data. Advertisers, on the other hand, are confident that their budget is being well spent on the targeting criteria with fraud-free traffic. Thus, all participants in the digital advertising ecosystem stand to benefit from each other and will be led to a transparent and fair data exchange process.
Fractal Protocol proposes an incentive mechanism to the different roles/users interacting in the protocol. The primary goal of the protocol is to connect advertisers and users through a network of participants, namely verifiers, insurers, and attesters.
These are the people/organization or entities who want to advertise about their products or services. The advertisers pay and post their ads so that the message can reach the target audience.
Users are the normal people who surf and interact via the internet. From the protocol’s perspective, users submit their data to the attesters for verification and decide whether or not to share it with verifiers, or with an advertiser’s ads.
Verifiers are the ones who connect advertisers with the users. The verifier can be a publisher, ad network, ad exchange, and others. They interact with the protocol by verifying users’ ad claims.
Insurers are the entities who provide liquidity to the protocol. Any entity that can provide liquidity could perform the role of insurer and, in return, they receive rewards. The liquidity is provided to individual verifiers (needed to verify users’ ad claims) based on their reputation.
Attesters are the entities within the protocol that issue credentials to attest users’ data claims. An attester could be any service provider who can verify the identity of a person.
Go to the Fractal website.
Click on Login, it will redirect you to this page.
To start with, users are required to go through an ID verification process. You can either provide your e-mail ID or phone number.
The application will send you a verification email consisting of a sign-in link and secret key-phrase detail.
Login with the link given in your verification email. The application will then ask you the type of account you wish to set up, i.e., Private Individual or Organization.
Choose your desired option. We are making this guide for private individuals.
You can now see a blank dashboard is created for you.
You can check your secret key-phrase and enable 2FA from here. It is always recommended to enable 2FA before doing any transactions/activities to ensure a high level of security for your account.
To enable 2FA, users need to scan the QR code shown on the Fractal application with Google authenticator application. The Google authenticator application will show you a code that you need to fill in the Fractal application.
Once you enable your 2FA, the application will show you a list of 10…